Dear Bob and Dottie:
Can you say CHA-CHING???? First, I would like to begin by telling you both how much I greatly appreciate what you did for us for the show yesterday at Monroeville.
It will FOREVER seal my commitment to you and your company. However, I did happen to notice yesterday that just a few vendors had packed up prior to the showing being finished at 4pm.
If you would like, I would like you to share with them the following thought. Brides who attend shows such as wedding clickers are NOT going to buy your products as soon as they walk through the door. They are like any other customer in that they wish to browse the event, meet with the vendors, walk around and discuss thoughts bout utilizing each vendor’s services.
Yesterday by 1:00 pm I wrote two contracts for our candy buffet tables each valued at $2500.00 a piece. Surely you are aware that is $5000.00 in sales within “2” hours. However, I do know that the bulk of any sales are going to come during that last hour of your event which was from 3-4pm after the brides have had the opportunity to enjoy the entire day and everything wedding clickers had to offer. During the last hour and fifteen minutes I knew I was going to be swamped just by the comments I alone heard from brides.
Within that time frame I wrote an additional 9 contracts all valued at $2500.00 each which brought my total sales revenue for the to $27,500.00. My goal was higher than that and for anyone who did leave early or had considered leaving early, they just will NEVER know what could have been had they stayed.
Because of our overwhelming success at your show, I came in today to find myself hit with a huge promotion within the company along with a very lucrative salary increase. Thank you sooooo much for all that you both do. The passion and warmth that you both exude to everyone you come across will be something that I will always true and always dear to my heart.
Here is to all of our continued successes in life.
Your friend always,
Ed Ridenbaugh
Executive Vice President
Gorant Candies of Warren/PMG Chocolatier
(330)-349-9844
